Cash or Card? Who's Spending with What and Where

YOUR EVENT'S LOCATION CAN HAVE AN IMPACT ON YOUR CUSTOMER'S SPENDING HABITS

A wise woman once said Location, Location, Location; that woman was Kirstie Allsop and whilst she may have been referring to the Channel 4 property programme she certainly had a point. Location is a huge factor to consider when planning an event, for more reasons than you may think.

In recent years we've noticed an overall increase in demand for digital payment methods, allowing some event organisers to streamline service and reduce banking fees by introducing a number of card only tills. However, it is important to consider location before cutting back on the cash drawers, as not all crowds are as keen to go cash free.

Whilst customer's at London based events have already overtaken cash transactions with card and phone payments, which now make up on average 68% of transactions; those based in Northern England are still making the majority of payments, 75%, with cash.

With our existing data and live event experience, we can help recommend what till setups will accommodate your audience best and allow you to provide the most streamlined service for your events. Whether that's cash & card tills, card only setups, or our new Cash to Card solution.